Back
Get what you want by SUPERSUASION
03 March 2010
You could call it ‘Breakthrough Persuasion’
It's the same kind of neurological magic that most people have already experienced when what once felt impossible became a reality, when fear turned into power and when a mind could be changed in an instant. Coined by Cambridge University Faraday Institute’s research fellow Kevin Dutton, supersuasion is something he describes as a brand new kind of influence that disables our cognitive security systems in seconds.
There are five elements to Supersuasion:
Five ingredients that come together to form a powerful magic potion that flips a person from one state to another; simplicity, self-interest, confidence, empathy and humour potently unite physiology, psychology and neuroscience to become a switch just waiting to be flicked. As a business owner you can learn to apply the same principles in your day to day business activities. If every aspect of your existing attempts at persuading a customer to buy, buy more or buy more, more often were upgraded to SUPERSUASION then you are likely to see immediate and significant improvements.
Simplicity – clear and simple wins every time
Given a choice between having to think something through or simply follow a simple set of instructions, the brain will choose simplicity every time. Contrary to what appears logical, people don’t make decisions based on their intellectual understanding of what’s going on, but always on their emotions; if it feels like the right thing to do, then you’re much more likely to do it.
Self Interest – matching with what you already want, works
If something is presented as meeting your existing self interest then it literally becomes a ‘no-brainer’. Your brain processing misses out all the normal checks and balances that would otherwise automatically cross your mind.
Confidence – tell rather than ask
People love feelings of certainty and control; it’s a fundamental need that everybody shares. Linguists and hypnotists know only too well the power of ‘embedded commands’. Making a statement that is actually an instruction has been tried and tested – it’s effective.
Empathy – stepping into their shoes is like slipping into their mind
When you’re convinced that the other person really cares about you, you’re attitude will be very different to how you’d feel if there were suspicions about them or their motives. Seeing the world from someone else’s point of view aligns you with them; and there is no persuasion without alignment.
Humour – laugh and the world laughs with you
A light touch is often all it takes to turn something around. Magic happens in the mind when a smile pops up unexpectedly. Just like the street magician whose unseen hand makes the trick while you are distracted by some other action, the humorous nature of the unexpected serves a similar purpose. The brain is forced to do a double-take; the logic of what was expected is superseded by something new, and in that moment any notion of ‘normal’ questioning just goes away.
So the key to SUPERSUASION is to take a simple message coded in the perception of self-interest, delivered with confidence and empathy, and wrap it all up with humour and a smile.
For a FREE report on the application of SUPERSUASION including business examples and details of the science behind the underpinning principles, simply leave your name and email address either on the form below (click the header to get to the appropriate full page if you are not already there) or alternatively email me at martin@martingoodyer.com
Kevin Dutton’s new book ‘FLIPNOSIS: The art of split second persuasion’ will be published by William Heineman later this year
If you are a business owner who wants to thrive rather than survive, I recommend joining the ‘Business Success Strategies’ monthly audio coaching programme from BusinessCoaching.co.uk . They are offering £800 of FREE material just to take a RISK FREE trial. Take a look at http://tinyurl.com/yhh6zjb
Comments